eToro vs Luno: Fees, Security, Features & Which to Choose (2025)

Trying to choose between eToro and Luno This side-by-side comparison reveals total cost (fees + spreads), security & licenses, coins/derivatives, deposits/withdrawals, and app quality. In 2 minutes you’ll see who wins for beginners, active traders, and long-term holders. Clear pros/cons, a quick verdict, and safe links to get started.

Last updated on August 16, 2025

eToro

Luno

⚠️ We look for what’s best for you.

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Available Countries

United States

Yes

Europe

Yes

Latin America

Yes

India

Yes

China

Canada

United Kingdom

Yes

United States

Yes

Europe

Latin America

India

China

Canada

Yes

United Kingdom

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eToro is ideal if:

All-in-one, intuitive platform You can trade multiple asset types and tap into a global trading community, all from a single, streamlined interface.
Social investing with guided learning You can mirror real investors through CopyTrader and learn via interactive education—perfect if you prefer peer-driven discovery.
Begin with confidence using demo tools Access a generous virtual demo account from day one, letting you practice with zero risk before investing real money.

Luno is ideal if:

Excellent for beginners – Luno’s interface and mobile app are clean, intuitive, and built with simplicity in mind, making crypto entry easy and user-friendly.
Strong security and compliance – With features like deep-freeze storage and a regulation-first approach, Luno prioritizes the safety and trustworthiness of user investments.
Designed for local currency users in emerging markets – Ideal if you want to trade using your local fiat or participate in markets underserved by bigger exchanges.

eToro isn’t ideal if:

Serious day traders might feel constrained platform performance may lag, and its simplicity could limit sophisticated short-term strategies (like scalping).
Advanced traders may find tools lacking there's no support for third-party platforms like MetaTrader or advanced order types ideal for expert users.
U.S. crypto enthusiasts face restrictions regulatory constraints limit available tokens and access compared to many global markets.

Luno isn’t ideal if:

Limited asset variety – If you seek a broad selection of cryptocurrencies or niche altcoins, Luno’s offering may feel too narrow for you.
Few advanced trading features – Traders who need margin, derivatives, social or P2P trading tools may find Luno’s functionality too basic.
Restricted geography – If you’re located outside its supported regions—or in underserved markets—Luno may not serve you fully or at all.

Fees & Total Costs

Spot Maker/Take

eToro doesn’t follow the traditional maker/taker pricing model; instead, all spot crypto trades are subject to a flat buy/sell fee, which simplifies the pricing structure without requiring volume-based tiers or native token discounts.

Maker and taker fees adjust based on your rolling 30-day trading volume—makers generally pay no fees while takers see reduced fees at higher tiers, with no discount tied to any native token.

Futures/Derivatives

eToro offers derivative trading through CFDs, without separate maker/taker charges—instead, costs arise from built-in spreads and overnight funding or weekend rollover fees on leveraged positions.

Luno currently does not support futures or derivatives trading, so there are no maker/taker or funding fees to consider.

Average Spreads on Liquid Pairs

While eToro doesn’t list minute-by-minute spread values by pair publicly, it applies market spreads plus its flat fee, leading to competitive but not razor-thin spreads on top crypto pairs.

Luno maintains competitive, tight spreads on major crypto-fiat pairs thanks to strong liquidity, but exact spread values vary and are shown in real time during your transaction.

Fiat Deposits & Withdrawals

Deposits into eToro are free via common methods (cards, bank transfers, e-wallets) with varying processing times; fiat withdrawals carry a standard flat fee (e.g., USD) and may be instantaneous or take a few business days depending on method and region.

You can deposit or withdraw fiat through local bank transfers, cards, and other methods specific to your jurisdiction; most deposits are free, withdrawals involve your bank’s processing time and possible nominal charges, and timing depends on your region.

On-chain Withdrawals

For transferring crypto on-chain, eToro applies a wallet transfer commission—independent of the blockchain network—while the underlying blockchain network fee (e.g., BTC, ETH) is dynamic and paid separately.

Withdrawals in crypto (e.g. BTC, ETH, TRX) use dynamic fees based on current blockchain congestion plus minimal operational cost—there’s no flat fee.

Hidden Costs

Beyond trading, costs can include currency conversion charges when operating non-base currencies, a monthly inactivity fee for dormant accounts, and any optional accelerated verification services, though those tend to be avoidable with minimal activity.

Luno is clear about fees, but you may face currency conversion costs if depositing or withdrawing in a diff

Real-World Cost Example: “€500 BTC

Buying €500 worth of BTC would typically involve the flat crypto buy/sell fee folded into the transaction price plus any spread effect, and if you later withdrew funds in crypto, you’d face the wallet transfer charge plus the dynamic network fee—altogether representing a single, compounded cost experience.

If you plan to buy €500 worth of BTC, the total cost would include a small taker fee (unless using a maker order), a modest spread embedded in the quoted price, and a dynamic blockchain fee when withdrawing—all of which are clearly shown before you confirm the transaction.

Crypto Offering & Trading Features

Number of Coins & Pairs

eToro offers over 120 cryptocurrencies across its global platform, and although a ranked top-20 list isn’t publicly detailed, it typically includes the most liquid names like BTC, ETH, SOL, ADA, DOT, and a handful of high-volume altcoins.

Luno currently offers around 18 cryptocurrencies, with roughly 114 trading pairs available; the top 20 by volume typically include major ones like BTC, ETH, XRP, SOL, ADA, USDT, USDC, LTC, DOT, AVAX, and LINK.

Product Range

eToro supports spot crypto trading, CopyTrader social investing, and Smart Portfolios, along with crypto staking; it offers ETFs, stocks, options, and CFDs in regions where enabled, but does not provide margin, futures, perpetuals, loans, grid bots, or automated DCA tools.

Only spot trading is available—there’s no margin, futures/perpetuals, options, crypto ETFs, copy trading, or grid bots; Luno does offer straightforward staking and has a recurring buy (DCA) feature, but lending or advanced products aren’t supported.

Liquidity

Specific liquidity metrics aren’t displayed publicly, but eToro’s scale and regulated status suggest solid 24-hour crypto volumes and sufficient order-book depth in major pairs like BTC and ETH, offering dependable execution for most retail traders.

While exact numbers aren’t public, Luno maintains solid liquidity on top pairs, contributing to tight spreads; 24-hour trading volumes usually fall in the tens of millions USD range, indicating healthy order book depth for basics like BTC and ETH.

Tools

The platform features standard order types such as market and limit, plus alerts and built-in charting with indicators; while it lacks native TradingView integration and public API access, it offers intuitive chart tools suitable for mainstream users.

Luno supports standard spot order types like limit and stop-limit, enables price alerts, includes basic charting (with TradingView embedded), and offers API and WebSocket access for automated or programmatic trading.

Geographic Restrictions by Product

Offering varies significantly by user location—derivatives like CFDs and options may be unavailable or limited depending on local regulations, while staking and certain crypto products may also be restricted in regions like the UK or UAE.

Derivatives and advanced trading tools are not offered anywhere, as Luno is strictly spot-only; availability of certain trading pairs and features also depends on the user’s country or regulatory region.

Innovation

Although eToro does not currently support launchpad or launchpool-style token offerings, it provides flexible, opt-in staking rewards on assets like ETH, ADA, SOL, DOT, and others, allowing users to participate or withdraw at their discretion.

Luno includes simple staking for a select set of assets like SOL, ADA, and ETH, with flexible unstaking and weekly payouts; they don’t offer complex launchpad programs or a variety of flexible-vs-locked “earn” products.

Security, Regulation & Custody

Operating Entity & Jurisdiction

eToro Group Ltd was founded in 2007 and is headquartered in Tel Aviv, Israel. Its European arm, eToro (Europe) Ltd, is based in Limassol, Cyprus, operating under CySEC, and it also maintains legal entities across the UK, UAE, Australia, Malta, and Seychelles, reflecting a broad and multi-jurisdictional operational structure.

Luno is operated by Luno Group Holdings Limited, founded in 2013, with its main legal headquarters in London, UK, and maintains regional corporate entities across jurisdictions like Malaysia, South Africa, Nigeria, Australia, Indonesia, Uganda, and the UK.

Licenses/Registration

eToro (Europe) Ltd holds a CySEC license and is registered as a Digital Asset Service Provider in France (AMF), in Spain via Bank of Spain as a VASP, and operates under the EU-wide MiCA framework, enabling compliant crypto services across the European Union.

The platform holds official registrations with local regulators—such as the Securities Commission of Malaysia, AUSTRAC in Australia, BAPPEBTI in Indonesia, Nigeria’s Financial Intelligence Unit, South Africa’s FIC, and the UK’s Financial Intelligence Unit—demonstrating robust compliance across its operating markets.

Custody

Customer crypto assets are held in omnibus digital wallets in custody by eToro (Europe) Ltd, with private keys retained by the platform—not the user—and segregated from corporate reserves; although eToro doesn’t publicly publish proof-of-reserves or cold-storage percentages, this structure aims to reduce client-side risks.

Luno uses a hybrid custody model involving both in-house controlled addresses and third-party custodial partners. It publishes independently audited proof-of-reserves using a Merkle tree methodology, showing assets fully covering all customer liabilities, often above 100% coverage.

Insurance & Protection Funds

For higher-tier members like Platinum and above, eToro offers private insurance via Lloyd’s of London covering cash, CFDs, and securities in case of insolvency; additionally, clients may access compensation from relevant investor compensation schemes governed by their regulatory body.

While Luno does not publicly list an insurance policy for user funds, its operational model focuses on strong custody practices and regulatory oversight rather than explicit insurance coverage.

Incident History

eToro has no major recent hacks, but it faced a €1.3 million fine in Italy for misleading promotion practices and settled with the U.S. SEC in 2024 for operating as an unregistered broker; it also has a history of regulatory actions including fines and blacklisting in Quebec and Canada.

Luno has maintained a clean safety record, with no major hacks or regulatory penalties reported. Its platform continuity has been uninterrupted, and user wallet freezing or account issues are not prevalent.

Risk Controls

eToro provides standard security measures such as 2FA and anti-phishing mechanisms; however, it doesn’t offer features like sub-accounts, granular API permissions, or whitelisting yet—keeping risk controls accessible but basic. (No citation available.)

Luno enforces industry-standard security measures including two-factor authentication (2FA), address whitelisting, anti-phishing code support, and granular API permissions; it also integrates advanced geolocation risk detection to prevent spoofing and unauthorized access.

Transparency

While eToro does not disclose public wallet addresses or monthly reserves reports, it supports transparency through Key Information Documents (KIDs) and SEC filings, but it doesn’t offer service-level agreements or public audit trails tied specifically to crypto custody.

The platform emphasizes transparency through its regular proof-of-reserves audits, maintains risk and compliance reporting internally, yet does not publish public monthly wallet activity reports or formal SLAs—its transparency centers on audit-backed proof and internal governance.

Deposits, Withdrawals, KYC & Support

Fiat Deposit Methods

eToro accepts a variety of funding methods, including bank transfers, debit/credit cards, and e-wallets like PayPal or Skrill, with minimum first deposits ranging from about $50 to several thousand depending on your country and method, daily or transaction limits often apply, and deposit times vary from immediate (cards and e-wallets) to a few business days (bank transfers).

You can deposit fiat via bank transfers (including instant methods like PayID or FPX, where available), debit or credit cards in select regions, and even vouchers in some countries; minimums and maximums depend on your verification level, and funding can be instant or take up to a few business days depending on your bank and country.

Supported Fiat Currencies & Conversion

KYC (Verification Levels)

On opening, unverified accounts are subject to lower deposit limits (e.g., around $2,000); full identity verification lifts those constraints—though eToro doesn’t generally publish tier names like “basic” or “advanced,” completing KYC empowers higher funding and withdrawal options.

Account verification progresses through three levels—Level 1 (basic details), Level 2 (ID and selfie), and Level 3 (proof of residence and source of funds)—with each unlock offering higher deposit, trading, and withdrawal limits, often culminating in virtually unlimited access once fully verified.

Withdrawals

Limits, Times, Networks

Fiat withdrawals must go to a bank account in your name, are subject to minimums and maximums per region tied to your KYC tier, and typically clear within standard banking times; crypto withdrawals are conducted over relevant networks (e.g., ERC20, TRC20) and use dynamic blockchain-based fees.

Customer Support

eToro offers help via email and a comprehensive online help center with articles, though live chat availability can vary by region; response times generally range from a few hours to a couple of business days depending on complexity and support volume.

Luno offers 24/7 assistance via an in-app digital assistant (Toshi) or email, supplemented by a thorough FAQ and Help Centre; response times vary, but many users resolve routine queries quickly through the knowledge base before reaching out directly.

Languages & Localization

eToro supports multiple language interfaces including Spanish, displays fees and balances in your preferred fiat (like EUR), and aligns its offerings with local regulatory requirements to ensure regional compliance.

The platform supports native English (and other regional languages) and displays fees and balances in your local fiat (EUR, USD, ZAR, etc.), ensuring clarity and compliance with local regulatory frameworks in supported jurisdictions.

App Quality & Stability

The mobile app is frequently updated, offering a stable experience on iOS and Android; while official crash-rate statistics aren’t shared, user feedback suggests solid performance and consistent feature enhancements over time.

Luno’s mobile and web apps are known for stability and frequent updates. While specific crash-rate statistics are not disclosed, the apps maintain a smooth user experience with regular enhancements and minimal downtime reported.

Experience, Performance & Ecosystem

UX/UI

eToro’s interface is clean and intuitive, designed so that beginners can feel comfortable right away; while there isn’t a formal “Lite” vs “Pro” mode, advanced users can dive deeper via more detailed chart tools and layout options that gradually reveal themselves as you get more experienced.

Luno offers a clean, intuitive interface ideal for beginners, alongside a slightly more detailed layout—not an explicit “Lite/Pro” toggle, but it achieves a simple-to-advanced feel within a single platform.

Performance

Order execution is generally smooth, but during extreme price swings or system maintenance you might notice slight latency; the platform reliability is strong overall, though KYC reviews can occasionally take longer during periods of high account openings—especially in bull market surges.

Execution is generally swift with minimal latency under normal conditions; while occasional slowdowns may occur during sharp market spikes or KYC surges in bull runs, Luno’s infrastructure handles typical volume reliably.

Education

eToro provides a comprehensive Academy with video lessons, podcasts, and articles, and a $100,000 virtual portfolio simulator to practice trading; while most content is in English, platform navigation and key resources are also available in Spanish to support Spanish-speaking users.

Luno provides a robust Help Centre and educational articles for crypto basics, but it lacks a demo or simulator; Spanish-language support may be limited depending on your region, with most guidance in English.

Community

There’s a built-in social network where you can comment on trades, follow investors, and invite friends via referral links—though it doesn’t rely on external forums or Telegram for community features, everything is kept within the platform to foster interaction.

The platform supports a referral program that rewards both parties in Bitcoin, and runs an ambassador program for content creators—though it doesn’t maintain dedicated forums or public Telegram/Discord communities.

Integrations

eToro doesn’t support direct TradingView embedding, external bot automation, or built-in tax/accounting tools, so you’ll need to rely on third-party services to analyze charts or manage your portfolio’s tax reporting externally.

While Luno embeds TradingView for charting, it doesn’t support external bots; however, it integrates smoothly with top crypto tax tools like Koinly, Recap, CoinLedger, and other accounting platforms.

Who Each One Is Best For

eToro is ideal for traders who value simplicity, social features, and all-in-one access to assets—even if that means fewer professional-grade tools; active day traders or institutional users might find it less fitting due to lack of algorithmic support or deep integration capabilities.

Luno is best suited for casual or beginner crypto users who prioritize simplicity, regulatory clarity, and basic staking—not ideal for traders seeking advanced automation, simulators, or robust community interaction.